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This is somewhat anecdotal but the company I work for makes and publishes puzzle games, match three and hidden object games for the mobile space, which are by and large marketed towards women. However, large, AAA console and PC titles look to be marketed towards men. Now, there is A LOT of money put into these games and we run fairly comprehensive marketing campaigns, but rarely televised (though I think we ran one on The Bachelor with small returns which did not warrant the cost). So it isn't that we don't make women aware of the product but we have to follow nontraditional avenues of advertisement to reach them and mobile phones seem to be the preferred gaming platform for women, statistically speaking. At least as far as what I've seen from my company's data.



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