Specifically the ones that are 'fully managed' by talent managers or record producers.
To me it has economic benefits/risks similar to building tech companies with graduates.
There is a lot stamina, creativity and willingness to experiment, that are not present in older/more experienced talent pool... And all, relatively on the cheap.
There are many negatives (copy cats, lack of long term, yet practical vision, lack of experience in dealing with specific business subdomains, relations stability and so on).
However, to me this is a valid business model, for certain market segments, and I fully expect it will spread even more to include participants from well outside Western culture. (and, perhaps, more healthy competition to the few VCs that practice this now).
interesting bits to me, is how culture/brand exports are incorporated into a larger story (where it is not just an individual band, but they are part of larger 'brand')
Boy Bands (and girl groups). https://en.wikipedia.org/wiki/Boy_band
Specifically the ones that are 'fully managed' by talent managers or record producers.
To me it has economic benefits/risks similar to building tech companies with graduates.
There is a lot stamina, creativity and willingness to experiment, that are not present in older/more experienced talent pool... And all, relatively on the cheap.
There are many negatives (copy cats, lack of long term, yet practical vision, lack of experience in dealing with specific business subdomains, relations stability and so on).
However, to me this is a valid business model, for certain market segments, and I fully expect it will spread even more to include participants from well outside Western culture. (and, perhaps, more healthy competition to the few VCs that practice this now).
There is a podcast [1] on boy band economics, mostly covering Korean K-Pop. https://player.fm/series/series-1504378/what-boy-band-sensat...
interesting bits to me, is how culture/brand exports are incorporated into a larger story (where it is not just an individual band, but they are part of larger 'brand')