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These days, people often won't even try software with merit unless it has corresponding promotion. Someone mentioned my open-source tool on Twitter recently as an easier solution to someone's problem, and the person with the problem said "well it doesn't sound easier to me to learn a new tool I've never heard of". Even though of course they were hearing about it just then :) So it doesn't matter how good the tool is, people have to have "heard of" it multiple times (i.e. the tool has to be actively "promoted") before they will start to use it.

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