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Ask HN: Have You Defined a Minimum Brand Strategy?
6 points by toncontact 6 days ago | hide | past | web | favorite | 4 comments
The startup I work for/we need to define our personas and value propositions for each persona.

I am looking for a framework, or some guidelines, to help us define personas and value propositions.

I found this article: "Start-Ups Need a Minimum Viable Brand" written by someone with, what it seems looking at the article she wrote, a corporate background.


Probably not what you want to hear, but a framework or guidelines won't cut it if you don't understand the basics of marketing and brand management. Don't take the shortcuts—get a good book, or better take a marketing course. HBR's 'What is Marketing?' is a great intro to the subject [https://www.amazon.com/What-Marketing-Harvard-Business-Revie...] Peter Doyle has a number of excellent books that are very practical e.g. Marketing Management Strategy [https://www.amazon.com/Marketing-Management-Strategy-Peter-D...] or Value Based Marketing.

As a rule, nothing published in HBR is relevant to startups. (Or most likely anyone.)

Nielsen Norman Group has alot of good articles about personas and activities of that sort.

if you want to be a brand, then you have to come up with a product or a service which is solving the common man problems.

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