Hacker News new | past | comments | ask | show | jobs | submit login
Ask HN: How much time do you spend deciding what to wear everyday?
6 points by aguzzi94 6 days ago | hide | past | web | favorite | 40 comments
Me and my co-founder are building an app that helps people decide what to wear and buy, since we've always had that problem ourselves. Our mission is to take the guesswork out of dressing well and to save people all the time wasted in the process. We would be immensely grateful for any insight you might have on the way you go through deciding how to dress and on your shopping habits. Thank you





I spend absolutely no time making decisions on what to wear. I decided a long time ago that I don't care about fashion, I just want to look acceptable and be comfortable. So I took a bunch of company swag shirts so I wear the "same" shirt every day essentially. I have a bunch of pairs of the same jeans. One belt. One pair of shoes. I got a couple of identical hoodies if it's cold. Everything fits well and looks pretty acceptable. I have absolutely no decisions to make, always look the same, always ready to go quickly. Some of my friends and family find it a bit odd, but it saves me money and hassle on dealing with something that I do not enjoy. I also like that I don't have to worry if a shirt or something gets messed up. I just toss it and pull another out of the closet.

Thanks for your response :)

I don't think at all about anything that I wear. I just pick the next from my stack of trousers/shirts/socks. Thinking about what to wear seems to be a waste of my time.

Same about buying: When I see something I like, I buy.


Same here. I have 3 pairs of jeans and 7 shirts I really like, most of them go well together. Done.

Thanks for taking the time to respond :)

ditto, i just wear what comes to hand from the drawers

Thank you for your response :)

And a little more productive info for your project: I think there are already several companies using your idea. For example: https://www.outfittery.de

Thank you, we're aware of it. We're confident though, cause we're using a different approach to this problem.

Bye the way, missed from my "stack", I'm wearing underwear too! ;-)

Damn! Was already taking notes about this new trend!

Same for me here

Thanks :)

If you think HN includes your target market, you probably shouldn’t get into this business.

Hey! You can always learn something, especially from people that point out flaws to you!

I have a couple of templates. I use a couple of fashion basics.

1. If belt then match with shoe.

2. Use 2 to 3 different colors match, preferably: one main/front, one alternate/background and one terriary/accentuation color.

3. Dress to a stereotype. I dress a bit /fancy (e.g. dress shoes and buttoned shirt)

But most days I don’t care, and dress for comfort, lol.


Thank you for taking the time to respond :)

There's a company in Germany that has been doing this for a long time: https://www.modomoto.de/

I'm not sure if it's profitable. I think it's a really average idea / business model, to be honest.


Thank you :) We're confident though, because we have a new approach to the problem and to the way people go shopping. Also we have a lot of expertise in the fashion market

I used to work outside of tech and noticed that people in other areas think about it more. We (tech) default to systems for recurring things like what to wear but I remember more creative fields like agencies and media seemed to think about this a lot. Walk through a creative agency office and you can see that everyone makes an effort each day. Maybe there will be some more feedback from those people. Just a thought.

As for me, system all the way. 6 t-shirts, 3 jeans, jacket when needed.


Before going to sleep I use to check my wardrobe to see what is available for the next morning. I spend less then 5 minutes mentally selecting the combination I will use.

If you're interested in a solution that will take that time virtually to 0 and get some fresh outfit ideas, please check out our app: https://www.getvispo.com It generates combinations with your own clothes, based on the occasion (work, party etc.), weather, season, and a touch of our Italian taste. You can also save the combinations for future use. In this way you can always remember what you have in your closet, discover new great combinations you've never thought of, and save a lot of time.

This is me.

Thank you for your response. Same as above for you :)

None.

I wear the same white alpaca sweater almost every day, the building I work inside is cold. I wear the same pear of jeans almost every day. I pick whatever shirt is clean and feel like wearing.

When I go out to a nice event, celebration, date, etc. I usually wear my Armani blazer and whatever shirt (maybe tie). Takes a few minutes at most.

Hiking/camping - whatever is in my bag that is clean.


Not much time. I've almost naturally fallen into a rhythm of wearing the same 4 shirts to work M-Th and Friday is jeans/casual. I alternate between a few pairs of pants. So, less than a minute is spent deciding and looking for my work clothes. Going out, I tend to wear whatever is top-of-stack, weather permitting.

Not a ton (I have an idea come to mind either in the night or the morning) but I easily spend 5min finding the stuff inside my closet and then an extra 3min debating if it's OK for the current weather and if I need extra layers or waterproof layers and if I own warm or waterproof things that match with my previous idea of what I want to wear.

If you're interested in a solution that will take that time virtually to 0, please check out our app: https://www.getvispo.com

It generates combinations with your own clothes, based on the occasion (work, party etc.), weather, season, and a touch of our Italian taste. You can also save the combinations for future use. In this way you can always remember what you have in your closet, discover new great combinations you've never thought of, and save a lot of time.


I don't think I'm your target audience. I like thinking about what to wear. (I'm female so maybe HN will forgive me for being a bad technologist stereotype in this way)

What I would want would be if I stumbled out of bed, said "where the (expletive) is my warm but super short dress" and Tony Stark's butler made it fly out of under the five cardboard boxes it has somehow fallen behind and went "Dear lady, it is freezing outside. Would you like cheeky printed tights or lace ones with this? Your favorite leather jacket is probably piled up under your Macbook."

Alas, I do not have a robot butler, and so I am seriously considering sticking RFID tags inside my clothing so I can have an app that tells me whether it is, in fact, hung up somewhere and I'm too sleep deprived to see it or I forgot to do laundry again.


For work days, essentially none. My wife sets out the clothes for me, and my role is limited to choosing brown or black shoes and belt. (Well socks, but generally that's whatever's in the front of the door.)

She has all the clothes sense that I have never particularly had.


Your wife is stealing our job! Good for you :) If you (or her) want a second opinion, please check out our app: https://www.getvispo.com It generates countless combinations with your own clothes, based on the occasion (work, party etc.), weather, season, and a touch of our Italian taste. You can also save the combinations for future use. In this way you can always remember what clothes you have in your closet, discover new great combinations you've never thought of, and save a lot of time.

None. I almost only have blue, white, or grey colored clothings, so i pull out the upmost shirt, underwear, pair of trousers every day and i always look superfresh and perfect.

stared buying blank mono color shirts (amazon essentials has cheap ones that are fine quality) just so I don't need to really think about it on my way to work in the morning

Thanks for your response :)

Zero. Well, maybe I do spend a couple seconds, but not more...

None - all of my everyday clothes are the same.

Thank you.

5 seconds.

Thanks :)

There are only two decision points in daily clothing: (1) What to buy, and (2) what to wear. If you've bought correctly, the "what to wear" decision is 5-120 seconds and no more. There's no pain to alleviate here... even a free service that told me what to wear today would be useless to me, and would take longer than just choosing myself.

This leaves the purchase decision, which is far more profitable and is (I assume) the focus of your venture. I see 5 primary market segments here:

1. Buy cheap, quick, lower quality. Any generic discount store or retail website fills this niche.

2. Buy cheap, higher quality (or better style), at the cost of time. Mid-tier retailers do well here, but it requires a heavy investment of time and mental energy to know what you want and find it on sale.

3. Buy quality, full price, auto selected. These are your monthly subscription box services.

4. Buy quality, full price, curated. Here you go to a store and someone knowledgeable helps select clothing that fits your requirements. Clothes may be tailored / bespoke. Nothing is ever on sale.

5. Buy quality, full price++, individualized. This is when you have a personal shopper / style consultant who knows you, knows your measurements, and shops at all the stores on your behalf.

If you're solving the question of "What do I buy? What is my personal brand?" then you're playing exclusively in categories 3-4. You want people who are bad at decisions, have disposable income, but also aren't ultra-wealthy and thus don't need the luxury human touch. I'm not convinced that this is an unsolved problem: you'll be competing with incumbents and need to be dramatically {cheaper, better, better marketed}.

Clothing, particularly men's clothing, is pretty darn simple. If there's any real edge left in the "what do I buy" business, it's probably fashion curation based on body type (especially women's body type) which can be quite variable. There are a number of efforts under way here but I don't feel like anyone truly owns this space yet.

And since you asked, my personal datapoints: I am in category #2 (I'm cheap, but I care about quality and am willing to put in the time). Once I feel comfortable enough in my income I'll move directly to category #4 (pay for quality + convenience). I don't feel that category #3 offers good value, and I'm a long way off from affording category #5. I have a curated wardrobe of ~10 very nice dress shirts for daily wear and a set of "black base" jeans / shoes, plus a set of "brown base" jeans / shoes to match with the chosen shirt. Each morning I look at my closet and am done deciding within ~1 minute.

If you think you have an edge here, I'm genuinely curious to know what it is :)




Applications are open for YC Winter 2020

Guidelines | FAQ | Support | API | Security | Lists | Bookmarklet | Legal | Apply to YC | Contact

Search: