It sounds like they did a better job than I did.
How much money did the ads bring in?
I guess I had best get to work.
Trust me, I've been bitten by this problem myself. It's so easy to get really worried about the number of hits you're going to take. It's also so easy to get really excited about the scaling challenges.
But, quite frankly, the chances of you getting featured on yahoo.com are miniscule! First focus on getting there by creating something cool. Then focus on scaling.
You were given a chance and you capitalized on it because you could. I wonder how many other companies failed to capitalize on their chance and went bust.
When are you guys coming by and visiting dude?
It would take time away from adding features and delay your launch, but it may help you handle huge bursts like this. But then again, it could slow down your development enough that your competitors get the huge burst, and by the time you're ready your niche is already passe.
With the ridiculously quick news cycles we have today you may only get one chance - so is the ability to capitalize on it worth the cost?