The reason Apple should cease keynotes, from what I can parse from the vague and scattershot article, is the following:
* The Frogger demo was weird and out-of-touch
* "It feels a little obscene to gather to worship a $1,000 phone"
* Apple execs tout that new iPads are made with 100% recycled aluminum, whereas Microsoft and Amazon employees are staging climate change walkouts
* The event seemed "eerily calm", like a "super chill birthday party" (what?)
* The keynotes used to just appeal to white, middle-aged men, but now they have more women and POC featured
* And, finally: "The company’s flagship product — the iPhone — no longer feels like a piece of the future dropped from into the hands of mere mortals. It feels like, well, a phone, a commodity. And so the whole thing seems gratuitous."
Such a strange article.
Even if Android had features first, the overall OS was a drag on battery, and apps were an all or nothing allow. Even if those things dont matter to people as a flashy feature, they matter.
My point is, when you are building a foundation, having better windows doesnt make you better. An accomplishment doesnt count fully if you missed the scope of what you were supposed to achieve.
(From here, I'm responding to the article via your points. This is not directed at you.)
I can't argue with this on its own, but it was like 2 minutes out of a 2-hour presentation. Get over yourself.
Also, it was being demoed by the company that made it, not Apple directly. Apple invited the company, and they chose to make this demo. (I'm sure Apple had input on the demo, but it's not like they'd say "No, don't show the primary mechanics of the game because it won't be exciting.")
So why did you go? Surely you knew this was the intent from the beginning.
But that's the employees, not the companies. The employees of Microsoft and Amazon are walking out because their companies are doing almost nothing. While recycled aluminum isn't exactly a Holy Grail of environmental sustainability, it's certainly a positive step and something we should expect wherever we can get it, so it seems reasonable for Apple to highlight this.
Also, 100% of Apple's "offices, retail locations, and data centers run on 100% renewable energy", and they've reduced their carbon footprint by some 35% since 2015 . It seems absurd to be upset at them over this, of all things.
Because it wasn't full of HYPE, they should cease doing keynotes in the future? If you're not into it... just don't go or watch. Wait for the tech specs to drop after the event. Not hard.
It's almost like — gasp! — it's not possible to create "pieces of the future" on a yearly basis.
Don't get me wrong: Apple is not without flaws. (For a recent example, see their handling of the whole Uyghur issue. That was awful.)
But these are such minor points that can easily be alleviated by the author of the article simply not going. If you're not into it, don't go! Apple can do whatever they want, and other people can pay attention (or not!) as they wish. But trying to say "Hey, I didn't your event so I think you should stop having it" is just dumb.
Of the announcements from this most recent keynote, what was new? The third camera on the iPhone? The update of the main series iPads to use the "Pro" look? A new screen in the Watch? A couple games and a tv show?
These keynotes stopped being relevant when Apple stopped producing anything keynote-worthy. They're just routine at this point.
What was actually new that wasn't anticipated, predicted, or leaked for this event? I think the 10.2" iPad may have been an unanticipated announcement. At least, it was not something I'd seen in articles I'd read prior to the event.
None of this is bad, but it changes the dynamic and energy of the press event. Whereas before it was about anticipation and discovery of the new things coming out, now it's just confirmation and filling in details. It's not interesting anymore. Maybe it doesn't need to be interesting, most of these things aren't. It's certainly not hurting Apple's sales for it to be more boring (the event) so long as people still buy their hardware and services.
When the majority of the iPhone X keynote was demonstrating the ability to animate emoji's with your voice, that was it for me.
I do miss the days of Apple Keynotes actually being a surprise. These days, everything is leaked weeks before.
But for Apple, they continue to be an amazing marketing platform. 1.5mm were watching the YouTube stream yesterday alone. Why would you ever cutoff that much free marketing?
For example, the new ultra wide lens. I know mentally what wide-angle lenses do, but I learned a lot from seeing the kinds of pictures they took, and the comparison between wide/normal/zoom. It was instructive to see how the Camera app uses the vertical letterboxes to show the extra content you would see if you switched to the ultra wide.
I probably will not get the Pro phone, and may keep my Xr for another year. But the ~6 hrs/yr of Apple keynotes are a very information-dense way to consume a year of Apple releases, even despite the fluffier parts and AR game demos.
Your question is like asking why people would ever watch a movie trailer for free - if there's something new that you want to learn about, watching promotional material is a good way to go about it.
"And now let's watch a video about how great this feature is"....with no explanation before, during, or after the video. Lights go down, lights go up. Applause. Repeat.
Just because AR exists and isn't widely used today isn't really proof that there's no potential there.
I quite like the look of the Magic Leap glasses. They've got a real wild 'retro spaceman' vibe. https://i.imgur.com/kA3UaNY.jpg