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The results explain why I keep running into Oath (and Q..something) popups that only present a single button "Confirm" to give consent, with minimal information on what that means. There's usually a de-emphasized link to change the hidden consent settings, with a hundred checkboxes, all on by default. It's downright insulting and malicious.

Choices (visible):

- No option (27.8%)

- Confirmation with no opt-out (68%)

- Binary (3.2%)

So ~96% of websites sampled are not GDPR compliant, inadvertently or intentionally.

I agree with the conclusion of the study:

"The business model of online behavioral advertising, which targets ads based on large amounts of personal data, should be challenged, and alternative models like privacy-friendly contextual advertising or other ways of monetization for web services need to be developed."

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