Thing is I'm just not a very competitive person, or a very social one. I have a small clique of quite close friendships and a larger pool of people I know and like but relate to in a pretty casual manner. Maybe my lack of competitive instinct is inherent, or maybe it has to do with having been 'extremely online' for ~30 years and just not caring as much. I'm far more preoccupied with understanding the dynamics of social media interactions than I with exploiting them (in conventional ways).
tl;dr I think people relate to social media in quite different ways depending on personality type.