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I think it's you, and I don't mean that in a snarky way. Of course I'm happy if I make a post (here or on Twitter) that gets a the occasional huge response with lots of engagement, but mostly because it's brought attention to whatever issue it was that I cared about. I have a relatively small number of Twitter followers but I don't really care. The only thing that annoys me is that Twitter's algorithm does a bad job both at supplying posts from the people I most want to follow and at getting my posts to the people who want to follow me for whatever reason; when a post of mine blows up, it seems to be due to the number of people looking at the topic rather than because I can consistently expect it to reach most of my followers.

Thing is I'm just not a very competitive person, or a very social one. I have a small clique of quite close friendships and a larger pool of people I know and like but relate to in a pretty casual manner. Maybe my lack of competitive instinct is inherent, or maybe it has to do with having been 'extremely online' for ~30 years and just not caring as much. I'm far more preoccupied with understanding the dynamics of social media interactions than I with exploiting them (in conventional ways).

tl;dr I think people relate to social media in quite different ways depending on personality type.

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