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Isn’t this call keeping up with the Jones’s? If the neighbor has a new car then you want one too. This is just the cyberspace equivalent.
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We used to wake up, read the paper, see all the terrible things in the world and say “oh well, at least my life is better than those poor slobs.” But now it’s the opposite. Social media tells you everyone is having more fun, with more toys and more friends than you. They’re always in Saint Kitts having Mai Tais at sunset while you’re in Canoga Park selling your plasma at dusk. Yolo!

Before Instagram, you could be a loser but not feel it because the winners weren’t always in your face. Even the most mundane post of avocado toast in a hipster coffee shop sends the message “I’m having fun and you’re not.”


Used to be you'd read the paper and all the shitty things going on in the world and then... you'd stop reading the paper. And talk and deal with people making an ordinary day of it.

Not it's in your face 24/7.




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