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Maybe the US market turned out very different, but the UK market has be pushing 90%+ coming from independent vape shops, stalls and some discount chains selling e-liquids from non-tobacco connected vape specialists. It's where just about everyone seems to get their switch to vaping when they decide to give up smoking.

The big tobacco owned products like Vype are almost always seen in petrol stations, off-licences and small shops that sell, or formerly sold tobacco and cigarettes in addition to their main business. Prices for liquids are 3-4x the price of the vape shops. You still sometimes see these places selling the silly, tiny e-cigarettes that look identical to a king size smoke, with LED where the tobacco used to burn. You won't ever see these anywhere else. I've seen exactly one person using one of these compared to hundreds using regular vape pens and box mods.

Juul was late to the UK party, and I've yet to notice anyone using one of those, though I have seen one or two garages with a few packs of cartridge refills, but they don't seem common.

GP isn’t wrong and neither are you. The industry is so fragmented that Big Tobacco owning the 5-10% players means they do own the biggest players.

I've had the same experience here in Southern California.

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