The article says users will need an account with Uzzo or Criptohub, Cielo’s network partners.
So I guess they aren’t doing a actual bitcoin transaction for each payment. You have to send your bitcoins to your exchange account first and then it controls your balance internally without having to interact with the public blockchain. You, the payer (Criptohub account owner), probably pay for the fees when you transfer your bitcoins to your exchange account.
This, on the other side, propably means that you, the customer can choose to pay with BTC instead of debt or Visa and the shop will receive the money in the local currency without the need to deal with BTC or you to directly move the value from your digital wallet.
They are just doing what they alredy do, being just the middle-man who gets its cut just for being the middle-man.
I just cant wait for the time they choke our legislators with so much money, that they will push to regulate bitcoin in a way where the traditional peer-to-peer payment becomes forbidden, and we all have to use the greedy middle-man, that we didnt even need to use anymore, thanks to the
inovations like the blockchain.
Welcome to the future, were all things old are new again.