They were marketing diamonds to girls in school , shaping whole new generation to value diamonds. How can we expect children to defend themselves against such manipulation? I find this whole campaign amazing in its reach and abhorrent in its content.
 "N. W. Ayer outlined a subtle program that included arranging for lecturers to visit high schools across the country. 'All of these lectures revolve around the diamond engagement ring, and are reaching thousands of girls in their assemblies, classes and informal meetings in our leading educational institutions,'"