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Did Coke really substantially influence Christmas? I always felt that that was some kind of weird anti-Christmas and/or anti-Coke propaganda in and of itself.



I think it's probably more accurate to say that they cemented and popularized what's now the canonical image of santa (though there was lots of prior art).

If you want a more indisputable fact of Christmas influenced marketing, check out Japan & KFC Christmas:

https://www.businessinsider.com/how-kfc-became-a-christmas-t...




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