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Even street drugs use branding, in the absence of advertising and regulation.

Pressed ecstasy pills are probably the best example of this. For instance, the old White Doves back in the 90's. People are reluctant to buy a press they haven't encountered before, and are more happy and willing to buy a familiar "brand" of pill.

Of course, once a particular press has a reputation for quality, the fake imitation presses come in, diluting the market and eventually destroying the brand's reputation.

LSD printed on bits of paper with images on it predate that.

Let's not forget marijuana strains

Imagine how much better drug use would be if dealers respected trademarks!

I learned about that from watching Stringer Bell in "The Wire".

Lots of life lessons in The Wire :)


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