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https://www.amazon.com/Influence-Psychology-Persuasion-Rober...

If you're interested in the subject of why models with car works and other techniques over used in most advertising media check out "Influence the Psychology of Persuasion".

It's possible to catch yourself recommending or telling a story about a product you heard about from a friend. You think a friend told you, but then you realize after seeing a paid ad for the product it was a memory created by you. Disturbing when you realize it happens.




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