I think there's huge amount of difference between chess or tennis prodigies promoting their activity by teaching kids the proper techniques vs. Timmy unboxing a new box of Legos and dunking them in Jello #sponsored.
Tennis, chess, violin, singing — these are at least skills that may be valuable later in life. "Instagram influencer" is a net negative for the kid's future. But, yes, I'd say parents making their children excel at anything by force are doing it wrong, and not setting them up for lifelong satisfaction.
