There is a real failure in how individualism is promoted. We should promote the freedom of the individual because the optimum strategy is to cooperate; which means a free individual poses little threat to the collective but massive upside if they think of a better way of behaving.
This is also why authoritarianism is a bad idea - if the natural equlibrium position is cooperation, and cooperation massively outperforms the alternatives and then the situation is forced away from equilibrium, what exactly is going to happen? Nothing good.
Just look at modern human society. There is no way that cooperation isn't the superior strategy. There are nearly no arenas where an individual can effectively compete with a team without people agreeing to artificial rules.