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> If Amazon the marketplace was solely responsible for the upkeep of the marketplace

Who else is responsible for the upkeep of the marketplace?

The "break them up" argument works if there is an inherent conflict of interest that would get resolved if they were separate entities, but that isn't true in this case.

Amazon claims that the opaque sellers on their platforms are liable for what's sold on their platform, yet does no real verification on sellers, doesn't eliminate outright fraud, and allows known counterfeiters on their platform. Amazon provides no legal redress for harms caused by their platform and doesn't give you an address to go after since they comingled all the items that claim to be a single SKU. Amazon claims that they are completely unable to be held accountable for anything sold on their platform and has maintained this in court cases.

FBA was borderline fraud from the beginning — it was a scheme to evade sales tax.

The inherent conflicts of interest are everywhere. It commingles inventory, competes with its partners and encourages an auction like atmosphere for constrained product. Retail Amazon and marketplace Amazon need to be segmented for consumers to understand who and how they are buying products.

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