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> I did say "non-technical", which is open to interpretation, but I did not mean 'computer illiterate' (i.e. only uses apps given by OS).

I was about to say "you know that the median mobile-device user has one third-party app installed, right?" but then I thought better and Googled it first. This used to be true, but the stat is far out-of-date; nowadays the median mobile-device user has 40-to-80 apps!

I'm kind of shocked how much user behavior has changed, honestly.

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