I understand that it feels creepy at first, but personally that feeling faded away. As things stand personally, I'm consuming online services from Canada and I don't understand what's so bad about the current level of targeting.
Most of my discomfort is based on potentialities, the what-if's, but I don't think I would demand complete privacy from corporations before anything severe happens.
People distrust corporations immensely, but I'm more worried about politically motivated organizations, such as the government.
How I Learned to Stop Worrying and Love Big Brother
Btw, you should be aware that the government has full access on whatever private information corporations have about you, that's the whole point of what Edward Snowden revealed.
