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Provide reliable, independent costings and benefits for the project. That's how you make a case.

If you can't make a case then it's time to start up the PR bullshit, which uses nice words and breathless aspirations. It tends to sound like this: "Yet the story doesn’t seem to be getting through. As engineers, it is not just our duty to create new infrastructure, it is also our duty to communicate its purpose. Helping the British public to get behind High Speed 2 must be a priority for our industry if we are to truly make this megaproject a success"

Let's go through that:

"Yet the story doesn’t seem to be getting through"

why not?

"it is not just our duty to create new infrastructure, it is also our duty to communicate its purpose"

It's purpose is clear. It's a railway. So something else is going wrong with your story that you don't want to talk about.

The last sentence is content free. It says zilch.




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