It's hard to take seriously initiatives like this. Google tracks users on a industrial scale that no other online company can match. Their digital fingerprints can be found in every corner of the web. Just why are they so obsessed with tracking users to death? I'm beginning to believe that tracking online behaviour is in the DNA of the company and that it simply can't reign itself back. It escapes serious scrutiny, not least because the tech community would rather rush to it's defence than scrutinise it's practices and behaviour.
It has, in my view, a narrow view of privacy (shared by large swathes of the tech community) which is essentially: privacy = security. Of course, you can't have privacy without security, but security by itself does not equal privacy. Or put another way, Google's attitude is essentially: we'll track you to death, but we guarantee that information will never leak from Google. The response from large swatches of the tech community: that sounds fine.
It has, in my view, a narrow view of privacy (shared by large swathes of the tech community) which is essentially: privacy = security. Of course, you can't have privacy without security, but security by itself does not equal privacy. Or put another way, Google's attitude is essentially: we'll track you to death, but we guarantee that information will never leak from Google. The response from large swatches of the tech community: that sounds fine.