> For weeks, he had been carrying a prototype of the device in his pocket.
Mr. Jobs angrily held up his iPhone, angling it so everyone could see the dozens of tiny scratches marring its plastic screen, according to someone who attended the meeting. He then pulled his keys from his jeans.
People will carry this phone in their pocket, he said. People also carry their keys in their pocket. “I won’t sell a product that gets scratched,” he said tensely. The only solution was using unscratchable glass instead. “I want a glass screen, and I want it perfect in six weeks.”
Now phones can’t fit in pockets, especially with other items.
That way, people took better care of the screens. As it should be.
Steve was wrong.
And Apple have been out-selling themselves for years.
So, the gravy-train factor is pretty high, one might say.
I mean, I say this as an avid junky. I've got a stack of iPhones in front of me from the very beginning, and on the basis of my .. pockets .. as well as an admission that I have changed my behaviour over the years to, literally, 'treasure' my thousand-euro pocket communicator, (without which for some reason life is difficult) .. and not scratch it up as much.
A good case helps too.
And in most other cases - I'd just buy another one anyway, if things got really distracting... I mean, this stack ain't getting smaller, yo.
In other words, yes, you could and can get Android devices which last for a long time. I does not need saying that both the Defy as well as the Novo were far less expensive than the 'equivalent' Apple devices - where 'equivalent' means 'iPhone 4' for the Defy and nothing for the Novo as Apple at that time did not have a mid-sized (8" 1280x768) tablet.
He also released several iPod's when easily scratched colored coating ...
I still think he changed to class for the feel, not the scratch-resistance.
Also, Steve was heavily involved in the search of glass strong enough, so it wasn't just him saying "Go get me glass! You have 6 weeks, I'll be waiting!"
THE NEXT GENERATION OF CARD PROTECTION
InvisiGlass Ultra delivers screen protection like no other. Ultra-premium glass is chemically engineered to be even stronger than tempered glass. This added strength allows it to be precision-cut so thinly that it delivers a flawless purchasing experience. The top layer of the card protector is proven in testing to provide the highest level of scratch protection available, to keep your Apple Card looking and functioning like the day you brought it home.
- They designed a $1000 phone that shatters when it's dropped.
- A keyboard that fails after a single crumb.
- A card that fails in jeans and leather.
I'm pretty sure they're aware of the real world, and intentionally building in the opposite direction as part of some great cultural experiment.
But then I wonder if the world I define as real, is really not just make-believe..
I don't remember specifics as to what was making this card special (think it had something to do with financing), but I'm pretty sure the physical cards durability wasn't one of them (would've probably eye-rolled pretty heavily if so).
The Apple Card is a relatively plain matt white credit card made of titanium, which was designed to stand out against other credit cards.
amazon has a pretty big selection.
In other words, not news?
Apple's page says: Store your titanium Apple Card in a wallet, pocket, or bag made of soft materials.
What is soft wallet material other than leather?
The white will get discolored. I've got an all-white card from Simple, and yep, it's all scuffed up from my wallet. Who cares?
Ironically, it's this level of "caring" on the support page that is now causing them to be mocked (for good reason, I might add).
I do wonder if Ive leaving the company will cause this particularly perfectionist streak of Apple to die down a bit over the next few years. Wouldn't hurt, I think.
It's really not a health or even all that smart community once you start thinking about it. It's almost like the Apple Card is a kind of peak travesty ... a card made of titanium (think about that), that has cleaning and care instructions, that has such sharp edges that it is cutting people; not to mention that it's a credit card, a signal that would tell people in a healthy society that "this person does not know how to manage money and therefore has to borrow money for basic daily things". The use of a credit card for anything but mid tier level purchases or where the secondary/ancillary benefits are useful, should make one not trust such a person for their inability to manage their finances. Think about it, credit to buy dinner and/or drinks. It should be a clear sign of untrustworthiness.
Yes, I realize that credit cards offer and obscure the reality of the matter through ancillary benefits that I also utilize on occasion. Those are not there though as the primary purpose of the card, they are there to obfuscate and obscure and mask through justifications and rationalizations, the use of the real reason that the financial institutions want you to use the cards, the credit feature that will rack up profits that are then also rolled into the cost of the goods you purchase. People don't realize that every credit card purchase drives up the cost of goods and services, especially due to the contractual agreements of payment processors that prevent different prices for card over cash use.
At the heart of it all, the whole credit card industry is a kind of con job monopoly by the very definition of the term: "an act or instance of duping, swindling, or persuading by deception." or a "trick of confidence", imbuing the target with confidence (in this case by tapping into the odd apple fan boy confidence through the shiny titanium apple card) in order to dupe them into using the credit card that will result in interest and fees and conversion arbitrage profits over n% of charges and balances; and all that through the forced monopoly of contractual limitation of competition of cash transactions.
I don't know about you, but if the free market/competition were not limited by this cartel of colluding payment processors (MC/Visa, mostly) I would use cash/debit if it meant I could save money (likely more than the cash back amount offered on credit cards). But that's precisely why they limit competition by cash
You act like credit cards are for the financially irresponsible, but IMO it's almost financially irresponsible to use cash. Why give up free money? Why ignore the time value of money when somebody offers you 18 months interest free?
Obviously there are significant repurcussions if you misuse them, but there are also significant benefits if you manage them well.
"Some fabrics, like leather and denim, might cause permanent discoloration that will not wash off."
Good think I use a money clip. Oh, wait
"Store your titanium Apple Card in a wallet, pocket, or bag made of soft materials."
I guess the solution is to buy a suede wallet to hold just the Apple card. Can't believe they haven't added that to their accessories...
Why they couldn’t cope with magstripe being a different colour to the titanium I don’t know.
On a side note: This makes the thumbnail for TechLead's video review of the Apple card that much funnier (it's the card slicing through a steak)
And... I'm considering grabbing some sandpaper and rounding the edges
It would be like Apple partnering with Buick, instead of BMW.
Their card can be damaged?
Yes, all cards can.
The main thing is: is this more easily damaged than other similar metallic credit cards.
The article doesn't mention this at all.
Next up on the news:
X Product can be Damaged, Will yours be?
Then just write generic text with no sources, comparisons or data of any kind.
How long until folks realise that the real world is not a pristine white cube?
Some people still aspire to behave like that.
2. Because they appear to be more durable (see thread, unfortunately).
I better book a Genius Bar appointment to verify it is OK.
We live in such a throw a way culture; blemishes that develop in things we use are seen as gross, instead of the signs of significance, use and love they they should.
Worth looking at as a reminder that your clothes (and other things) tell stories about you. Getting rid of something because it's worn or damaged also gets rid of that story.
Backup, and as I noted it's entirely optional.
> It would be as if a new cell phone would be "permanently discolored" from being in your pocket.
Your new cell phone can easily get screen scratches from other stuff in your pocket or jean rivets or whatnot, just like the Apple Card can. There's a brisk business in screen protectors.
> If I can't put it in my pocket, then where?!
You can put it in your pocket. If you're Jony Ive and care about the finish staying pristine, put it in a plastic sleve. If you're a normal person, use it until it's no longer usable, then request a (free!) replacement card.
It seems like the problem here is Apple's fetish for a pristine, minimal aesthetic not meshing well with the realities of how credit cards get used. And the "please don't use it normally" is a pretty classic tech industry, "No, you're USING IT WRONG". Which I've never understood. I mean, if I'm not making something for actual people to actually use, why would I be trying to sell it to them? I do plenty of just-for-my-own-entertainment coding, but I try not to inflict that on others.