Being conservative about your culture, or not wanting to buck the trend probably has a lot more to do with appetite for risk (which in turn likely has more to do with poverty, and the lack of immigrants) than it has to do with a notion of “face saving”.
Let me clarify. I’m not saying additional “face saving” isn’t a thing in Asian cultures. My point is that it’s a lazy and easy fallback in Western discourse to explain a variety of differences.
I assume Boeing is arguing because they either believe they did nothing wrong (sense of justice) or they will get in trouble for admitting they were wrong (sense of security). There are probably other possibilities.
Those are very different than saving face. That has more to do with maintaining your own personal standing with your community (sense of pride and self-worth).
I don't think Boeing is refusing to take blame because they are worried that their standing within their community is at risk.
In that case I think it’s a meaningless distinction. Because it doesn’t say anything about the individual behavior, but rather, how the 2 societies handle wrongdoing. Japanese society handles wrongdoing by “shunning” the wrongdoer from police company. American society handles it by suing the person.
But either way, face saving has been redefined not by the action, but rather by the consequence of the action, which makes it a fairly meaningless difference in my opinion.