Finding a pursuit that helps others leads to a greater sense of satisfaction than the purchase of a new thing.
Now good food - good dining - is something I haven't yet reached a satisfaction saturation of ;)
Nothing ironic about it - it's the plan, it's how capitalism has always been intended to work. It creates disvalues in order that the working classes must consume their way to a modicum of satisfaction. Ivan Illich was good on this, or read some of the early 20th century marketing literature.
A simple, undemanding, cooperative way of life in a healthy ecosystem is the capitalist's worst nightmare.