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This is truer outside of the Bay area- non-tech focused companies that see IT as a cost center, but have somehow decided they need to do 'Big Data Analytics'.

It’s the “it” thing right now. Everyone wants to “leverage” their data and projects in that space get readily funded. It’s also seen slightly better than the typical IT-is-cost-center mentality because of the immediate potential benefit or the risk of losing to a competitor.

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