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> A lot of times, companies do the right thing not because of morality, but because doing the wrong thing has a risk (from a PR disaster to a regulatory issue).

I think we've all seen that at this point in time public outcry and PR disasters matter very little in the larger scope of things for such companies (Equifax, Google, Facebook, et al.)

Yeah. That's right. The pr disaster cost is getting cheaper and cheaper, allowing companies to get away with more and more.

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