While it's obviously well known within these circles, engadget is approximately equivalently sized (see Alexa https://en.wikipedia.org/wiki/Engadget vs https://en.wikipedia.org/wiki/TechCrunch ), and even when the company was described internally by its components they were AOL, Yahoo and sometimes also VDMS (which had been transferred to AOL from Verizon pre-Yahoo acquisition).
The name is dumb, we all agreed. As clearly did Verizon, since the company has been renamed since. But it was dumb in the sense of the CEO had a dumb idea that didn't translate well to other markets and not "The CEO had an even dumber idea and marketed it as being a slightly less dumb idea"
I just remember seeing a bunch of press releases of how Yahoo would be folded into the group led by the former AOL CEO, and that that group also contained TechCrunch and HuffPo. It felt weird that just those two were often mentioned together with AOL, and the initials lining up...?