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Heh, "tumblr ephemral"

That would be an interesting mobile app. There's nothing that does one to many ephemeral text messaging. I imagine they still have enough of a certain subgroup of adolescents to make a go of a new idea based on ephemerality. I don't know any young people that would use FB anymore than they would watch cable news. I imagine they'll screw up insta at some point too.

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