When we fix the market structure issue and address the legal issue of privacy, ironically, the pay issue of Duck not being able to afford you may even go away.
Start there. You’ll probably build something incredible.
My question to you is - why can't Duck Duck Go afford you?
It’s a great shame. There are clearly some very talented people at Facebook. But all that work is paid for by a dystopian business model that has moved effortlessly and insidiously from connecting people for benign social good (or at least relatively so) to one that facilitates erosion of privacy and social manipulation on a global scale. As a software engineer I’m deeply troubled that the craft I’ve loved since my teens is being wielded to such negative societal consequence.
It hardly matters which tech giant paid for it this time, since they are publishing the results and the others will build from there. Next year it might be Google's turn again?
Here is the part I find scary: consider that they're publishing the models and the code, so anyone could use it. What might malware authors or nation-state actors build? (Sometimes working together.)
As NLP technology gets better and better, you won't even need traditional ads anymore. You can control people's behavior directly just by selectively boosting real organic posts that push for your agenda.
It's only impractical right now because they don't have the tech to get that sort of high level control. For example the recent controversy about Youtube radicalizing people with more and more extremist videos is just a bug. In a more boring dystopia you would just be shown better and better Mcdonald memes until you name your first-born a Mcnugget. I can't think of anything this tech won't touch once they have algorithmic control of information. Rather than targeting ads for elections, you might be able to say something like "find all posts that swing voters will find convincing and show it to them". Whoever can convince facebook to do that will name the next president.
I'm not even going to bother clicking on that link.