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I was part of the founding team of a startup that did exactly this about 2 years ago. I wish you the best of luck but sales cycles are excruciatingly long and the larger players that are working with razor thin margins may find the 4.5% bit too expensive. Happy to chat and best of luck with the startup!

Thanks for the well wishes! We believe that the timing component is really important, and there is evidence that the winds of change are blowing right now. Would love to learn from your experience.

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