The second part sounds kinda like “They don’t know they got screwed, so it’s completely fine”.
Scenario 1: Product has 3 features at x Price. New license is created with 4 features at price x+y
Scenario 2: Product has 3 features at x+y Price. Slimmed down license is created for a product 3 features at x price.
People applaud the former order, and cringe at the latter, but (at least in this artificial description, after the second option is available, the scenarios are equivalent. But something about loss aversion seems to trigger a moral sentiment.