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This completely misses the point of a search engine. The ability to game SEO has nothing to with relevance or content quality.

If a random supplement information website's most lucrative monetization path would be to game SEO instead of doing what they're nominally supposed to do (i.e. provide quality content), the problem doesn't lie with the the content owner but rather with the search engine and the incentives it promotes.

I think the point is that they apparently have spent a bunch of time on SEO, and it's backfiring.

You're arguing search engines should disincentivize gaming SEO? That seems to be exactly what Google has done here.

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