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We are planning to do the opposite: excited to invest into the platform. The web needs open and independent publishing and social media more than ever.

Does it? There are an awful lot of platforms that support the kind of content Tumblr supports now. How is this meaningfully different from a WordPress account, or a user subreddit, or a Medium blog, or even Facebook? How is Tumblr going to provide a platform that is substantially different from those?

There are more open platforms. There are more popular platforms. There are more independent platforms. How is the new Tumblr going to improve on the existing options?

The future needs to be distributed. Less Tumblr/Facebook/Twitter and more ActivityPub/Mastodon/Pleroma/Pixefed .. when people get use to federated networks, they'll understand how they work. They'll understand how it's like hosting your own game server, and everyone can do it, and you can ban servers you don't like without having those servers really go away to anyone but you.

The future is not centralized. The future is distributed.

> The future is not centralized. The future is distributed.

been hearing this promise for so long, it's becoming a meme like The Year of Desktop Linux

Some things happen on a larger scale than several years.

Funnily enough the Linux desktop appears to be slowly but surely catching on.

I want to believe that the future is decentralized but I'm convinced of the opposite when it comes to online media, primarily because spam, abuse and content moderation are expensive functions to perform in which there are strong scale effects, and they are critical not just to ad-based monetization but perhaps also to broad societal acceptance of technology.

Yeah. Unfortunately... yeah.

The dream of decentralized everything sounds wonderful, but there's an implicit assumption that most folks involved are good actors.

It quickly becomes untenable when corporate-backed or state-backed bad actors are introduced.

Here's a very simple thought exercise for anybody who disagrees. Imagine a modest social media team of perhaps 10 paid employees. That's 24,000 people-hours' worth of content generation per year... and it is perhaps multiplied by a factor of ten if they're sophisticated enough to put some work into tooling to automate their work. Russia alone reportedly had hundreds of people doing this sort of work, and surely they're not alone.

Now imagine 10,000 of those teams around the world. That's 240,000,000 people-hours of span and/or bad-faith social media posting. And that's probably an extremely conservative estimate.

How would a decentralized social network possibly combat this?

It's a life-or-death struggle even for a company with deep pockets (and huge cubical farms full of human content moderators) like Facebook to combat this sort of thing.

If one of the decentralized solutions ever reaches any sort of critical mass, it will have to confront this in a hurry, and it will not be able to.

The same analysis makes it untenable for centralized platforms, as you noticed yourself.

It's arguably harder to do it on a decentralized platforms since they are... Well, decentralized. Those 240,000,000 people hours are then spread over all of the decentralized platforms instead of being focused on one or a few. Also, the cost of moderation is spread over everyone instead of a single entity having to pay for all of it.

    The same analysis makes it untenable for centralized platforms, as you noticed yourself.
Strong disagree, though I certainly hope that I am wrong and that decentralized platforms are more viable than I suspect.

It is not easy, but it is most definitely tenable for centralized platforms with sufficient funding and motivation i.e. Facebook, Google, etc.

They have:

1. Many millions (billions, in Facebook's case) of users, some percentage of which are willing to click those "Report..." buttons

2. Their own farms of in-house workers

3. Their own bespoke tools and heuristics to identify trends and more easily identify malicious actors/content, for review by the human moderators. this would presumably incorporate reports from users.

    It's arguably harder to do it on a decentralized platforms
Again, I really can't agree but hope to be wrong.

How does a malicious social media team "attack" Facebook? For the most part, they produce content that winds up being spread virally. They don't spead the information around Facebook; the users do. This would function largely the same way in a decentralized network.

Keep in mind that today's decentralized networks are a bit like the Usenet was before "Eternal September."


In other words, these decentralized networks are currently populated primarily with relatively savvy users. Not perfect by any means, but on average, more savvy than your average FB or Twitter user who will eagerly share articles and links without even a cursory vetting. That will change in a hurry if any of these decentralized networks ever gains critical mainstream mass.

To me it seems that ad-based monetization is untenable. The more obnoxious it becomes, the more people are enticed to learn about and set up adblockers.

Maybe they mean, "a better future _would_ be distributed"...

To be honest, I cannot think of any other large social media platform that has anything close to the sheer expressiveness of Tumblr.

Are there any plans to improve the automated porn flagging system which seems to have a very annoyingly high false positive rate at the moment?

I can imagine that false positives are incredibly frustrating for legit creators, and something we will try to eliminate.

Ha, claiming liberal viewpoints and then lets the mask slip by describing creators of adult content, sex workers etc as outside "legit creators".

Legitimate content creators would be frustrated by being flagged as posting illegitimate content would they not?

Or are you just trying to take this out of context because of a casual tone?

Reading between the lines... Was Facebook/Instagram also in the market for Tumbler or was it just Verison getting close to killing it off and fishing around for a last minute buyer?

Good luck with it anyway - we need more independant platforms rather than a few mono-cultures.

Thanks! Hope you guys can turn it around. Good blogging platforms are better for evolving ideas than Twitter.

I guess my rather naive question is "if the platform is to accept only the same kind of safe content then what is its USP compared to Facebook/Instagram/Reddit/etc?"

How can you claim to embrace "open and independent publishing" while doubling down on the world's most widely-mocked censorship initiative?

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