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They only paid $20 million.

Buying a brand name and some domain relevant developers for that little is probably a good deal.

They paid something closer to $3MM according to Dan Primack (but also took on the employee payroll).

What a steal!

Talent, a brand, and eyeballs. Even if the ship can't be turned around in the end, presumably all the new hires are top notch.

wow, that's less than the $35m MySpace went for in 2011, amd it could be argued that MS was even more of a ghost town then than Tumblr is today.

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