I'm not a fan of "don't judge a book by its cover." The purpose of the cover (other than to keep garlic mayo off the pages) is to be judged.
It's at the peril of the website to have such good content diminished by poor window dressing.
The four resources I've used the most when researching supplements are Google Scholar (sorry to say in this context that they are the most helpful and the reason I can't fully quit Google, although Google seems to have finally stopped making me log in to use it), Ray Sahelian's site (I'd avoid his supplements and books but the site has some good info, mostly lists of studies and some first hand reports of negative effects, and he encourages lower doses of many things), Wikipedia (mostly to find references as actual text on the page is too often inaccurate although it varies and some pages are good quality), and Examine. For the few things that the Linus Pauling Institute at the University of Oregon has pages on they seem to have the best quality general summary and some helful references. There is usually surprisingly little overlap of references between these different resources so checking them all for everything seems like the best plan.
The QWEB tool. It might help in comparing the neutrality and quality of different sites. I stumbled upon it when my SO started to study again after so many years in a dreadful job.
When you read an article at Forbes, you are assaulted by scrolling ads, banners and other stuff from every direction. The appearance and experience is chaotic and clingy.
If we are going by appearances, why should Examine.com have worse search indexing than Forbes articles?
Here is an example from both:
I sometimes attempt to surf the web without those extensions just out of curiosity, and I promptly turn them back on in horror. As of today I couldn't imagine living without them; I would rather stay offline than experiencing the awful mess nearly all web pages turned into after the 2K era.