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When I google for astaxanthin, the suggestion in the original post, Mercola ranks higher than Examine. Which is bloody tragic, as examine gives legit information.

Someone at Google doesn't like them.

Nah, it's not that someone at Google doesn't like them. Mercola is much more 'SEO'ed' than Examine.

IMHO the mere fact a page links to relevant (to its subject) papers in reputable scientific journals should be considered a positive factor in a page rank computation.

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