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Twitter thrives on the modern "Cult of Celebrity" idea. The reason Arrington and Scoble have so many followers and love Twitter so much is evidence of this fact.

My favorite analogy for these types of personalities would be if one of your friends in high school got a really hot, older girlfriend. Instead of living the high life (we all imagine) and going to older more sophisticated parties he brings his hot GF to your buddies basement to hang with you and your buddies instead. The point being he adores the attention lavished upon him in your basement more than the actual lifestyle that the hotty GF brings. Calacanis is another perfect example of this.

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