It doesn't appear to be much different than other health websites, except they sell guides, which may change the incentive structure away from marketing and towards research.
We go faaaaaaaaar more in-depth.
Eg collating human in-vivo research: https://examine.com/supplements/creatine/#effect-matrix
Summarizing body of research: https://examine.com/supplements/creatine/#scientific-researc...
We sell information because that keeps us on our mission - to analyze health research.
Our primary driver is a monthly subscription utilized by professionals that breaks down the latest nutrition research.
Here's a preview if you want to see how in-depth we go: https://a99d9b858c7df59c454c-96c6baa7fa2a34c80f17051de799bc8...