Also, per those docs, ad spend is a range; I'm not sure how the article infers exact values.
Per the page you linked, as long as you verify your ID/location, are from one of the countries where the Ad Library has launched, and agree to the Facebook Platform Policy, you can get access.
There's a site that does a similar kind of analysis and offers regular updates to their reports: https://www.adspend2020.com/
But then we have preliminaries and other pre-elections where polling results will influence where both money and people will go, so I would guess the split between the three goes up and down through out the years before general election.
It would also be interesting to see how many ads are identically shared between candidates of same party and how large percentage is unique for each candidate, and preferable being able to select them out (maybe a bit fuzzy so the difference is not just a few characters at the end that adds 2% uniqueness).
Trump is doing some persuasion, and also they have a goal of building contact and social info for a huge swatch of low propensity voters; and they seem to be doing a great job at it.
"Facebook allows you to select the location, age range, gender and ‘interests’ of your audience.
Only people that fall into your target audience will see the sponsored ad.
Specifying ‘interests’ indirectly affects the distribution of age, gender and location."
My suspicion is that Trump, by being outrageous, realizes far cheaper effective ad rates (i.e. when you factor in both paid & organic reach) than any other candidate.
Edit: actually looking at his ads, they're asking for fundraising so that makes sense if he's getting positive ROI.
this is so against gdpr it’s crazy.
facebook, what the hell?
Clinton announced On March 4, 2019 that she will not run for president in 2020. (http://westchester.news12.com/story/40067049/im-not-running-...)
The article is not about last the election cycle 3-5 years ago.
This is for next election, not the past one, and it looks like Clinton is not involved this time (no idea if it's the case, but I assume she would appear in the article else)