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How many people are in a position to make a purchase decision, buy a ticket, and make the flight when the price drops 33 minutes before departure (13 minutes before boarding ends)?

In June, I was literally in CVG airport (inside of security) when my Delta flight was delayed. I decided not to book a ticket on United that was leaving in ~35 minutes because I wasn't sure that I could get over to the other terminal before boarding closed. (It also wasn't 100% clear that the United flight was going to make the connection in DC because of weather that was also screwing up Delta.)

Probably people that miss their flight and are either already in the terminal or past security would like to book it? That’s the only use case I can think of

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