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Do you mean the narrative itself or the use of it? ("Haha, jocks, I got the girl because I know computers. Ain't that grand, fellow computer nerds.")

I didn't read it like that at all. In fact there really weren't any computer skills involved. It seems just good old fashioned ingenuity and elbow grease.

As a commenter further down notes he knew a guy that employed a similar strategy with newspaper personal ads to get people to come to his bands gigs.

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