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Some airlines such as Alaska and Southwest already offer this but the pain is monitoring the drops for your fare class etc. If Google is automating that, then more power to them!

Google Flights doesn't get pricing for Southwest: https://www.google.com/flights?hl=en#flt=/m/01cx_.CMH.2019-0...

Southwest don't distribute indirectly to leisure travellers, so you won't find them in any booking tool (except corporate travel mgmt solutions)

Alaska no longer offers the policy I believe you are referring to, effective September 1, 2018 [1]. Their new policy, despite being advertised under the same name, only covers price drops within 24 hours of purchase, during which time you'd be able to cancel and rebook anyway. [2]

This is the kind of change that is not fun to learn the hard way.

[1] https://onemileatatime.com/alaska-airlines-price-guarantee-e... [2] https://www.alaskaair.com/content/deals/special-offers/price...

Why would they monitor it for you? They would need to pay you the difference.

Good will and branding. I tend to trust companies who do that for me because it at least gives the impression that they are kind of trustworthy. I now book a lot of my travel (hotels especially) via Priceline because they took care of me when Marriott overbooked and wouldn't honor my reservation I made via Priceline. Priceline put us up at a 5 star hotel that costs $800 a night while Marriott's suggestion was to send us (and other guests like us) to a Motel 8 instead without refunding us at all.

So never again Marriott and I'm booking my travels via Priceline.

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