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This is 100% true for me as well. I am, in fact, willing to pay MORE for an Uber- or Lyft-like service than for a traditional cab, because the experience is generally much better.

However, I also have to acknowledge that I think I'm an outlier, because I have many friends (most of whom could easily afford it) who complain about prices every time this topic comes up. I think that as a society we'd be better off if people could truly internalize the truth of "you get what you pay for," and stop buying solely based on price, but that's not the world we live in.

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