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> xg4ken.com is a domain registered under Kenshoo inc.

Why did they register such a bizarre domain, that even calls out the exact owner? To avoid blocker-lists for all of 3 seconds? Why not a subdomain, or at least a domain that doesn't look like that?

Maybe they wanted their presentational site to run under a different domain than their ad/tracker distribution site so that engineers who unknowingly block their ads can still learn about their business.

And blocklist maintainers tend to immediately block root domains I guess. (At least I would if I saw an obscure subdomain from a party I want to block.)

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