The big question we should be asking is "what's the next big thing?" Smartwatches seem to be the answer Apple is going with, but I'm not sure they've broken out of being a niche device yet. They feel more like tablets to me, something that hits its peak way too early and ends up being mostly neglected after a few years.
But you see the problem... Folks have been rapidly increasing prices while giving nothing that customer wants.
I think that could be one of the reasons for sales falling off a cliff.
The hardware challenges are significant, but the same was true of the original iPhone. And we know Microsoft and MagicLeap are both making lots of progress - I wouldn't be surprised if Apple and Google are doing their own hardware research.
I know that tablets last a long time for most people I know.
And that’s all fine. Why do we need to buy new hardware? No need. At least not for now.
I’d like to buy a new MacBook. One with more disk space than 512gb. Hopefully more than 16gb, but 16 works. Maybe a faster cpu, because things are bloating. But I will wait.. wait until I’m able to get a proper keyboard.
But as you point out, I'm going to be buying something new from Apple every year or so regardless. BTW, isn't AppleTV about due for a refresh?
I think it's because you don't need a flagship. 10 years ago phones were crap (let's be honest) - slow, small etc. You needed to pay a lot for a phone with a decent battery life, large screen etc. Now you don't. It's like 3d graphics cards back in the day. You needed quite an expensive one for games to look good. For years now though you've been able to play pretty much every game with very cheap graphics cards so long as you're happy to turn some of the settings down a little.
With Android, you know you're phones going to get abandoned with 18-24 months so why not get a £250 phone instead of a £800 one?
I don't know what the actual definition of "freefall" is, but I was surprised to see the actual numbers were low single digits.
Again people see exponential growth and they extrapolate it out forever for unlimited profits but then get disappointed when the actual growth is an S curve.
My son has had one for 3 years, it's still great. I stupidly bought my daughter an iphone 8 because they didn't have the SE in stock anymore, and she dropped it 100 times (with case) and then finally dropped it in the toilet. I have $250 left on the installment plan, so she's sans phone until I buy her the cheapest Android imaginable as that's my only choice these days.
If Apple introduces another phone in that size range before I have to break out the backups, especially if it's in the $400 price range, then I'll buy the new phone and give the backup ones to my kids.
For what I need from a phone, the SE is as good as I have been able to find.
I have a 5 year old phone and I could buy a new faster one with fancy features, but for what?
This one can do calendaring, maps, notes, todos, web browsing, apps, so there is no compelling reason to upgrade.
But are right of course, even cameras won't save the two year upgrade cycle. There will be an even more improved camera next year, just hold out a bit longer. Repeat until the old phone is actually broken. Everybody wins (long term even phone mallets will need a livable planet)
Maybe if they come out with a phone where the battery will last for a week or more then I'll upgrade.
If someone wants a rugged, long battery life phone (this has a 6000mAh battery) it would be a reasonable bet. No different from pre-ordering from any other hardware manufacturer.
I'm sure they'll come up with something eventually. But as a gadget enthusiast, it's weird not to be clamoring for details about the next model. My phone is like my car now.
Out of interest, why didn't you go for the XR?
the price is of course killer, but i haven't dropped a phone, and it should be fairly future proof, so in the end i think it made sense.
that said, i still dream about a world where android isn't controlled by an adtech company. hardware-wise, the oneplus x was perfection, but the software and lack of timely updates let it down.
The trend of soldered RAM is so awful for the environment. :(
Same thing with smartphones. Until a killer app comes along that pushes hardware, there’s no reason to upgrade - any iPhone past the 5 does pretty much everything the XS does.
Fold out? I appreciate the newnes, but no.
You probably don’t even need that much more battery, just a smaller screen and slower cpu/gpu.
Maybe next year Apple...maybe
One was 900 the other 169.
The market is just weird.
It is possible that the "smartphone" form factor has become a commodity and the market is overly saturated with products. I think we won't see another consumer electronics explosion until other form factors start to become more ubiquitous (smartwatch, smart AR/VR HMDs, actually smart TVs, smart speakers, smart automobile infotainment, etc.). Specifically, I think smart HMDs are going to be the future once chipset and battery technology are advanced enough to make them sexy.
this plays directly into apple's strengths (build quality, UX, etc.), and i'd be very impressed if it had been a conscious strategy employed by apple over the years (apple still captures the majority of industry profits). by collapsing the feature space along (roughly) one dimension, it's easier for consumers to recognize the premium positioning of apple's iphones.
Also seems I see fewer spiderweb phone screens which is probably a combination of more durable screens and reasonably priced screen replacement services.
So folks who like new things are handing down their functional devices to family members, selling used, etc. when they upgrade.
The problem is that capitalism is running on selling always the latest products. The product, in general, shouldn't last long. So even if you don't need a new phone, they are going to force it to you. I don't think this latest trend is going to last. After all, "Smartphone sales will drop 2.5% worldwide by the end of 2019" as it is stated in the article. Not a huge drop.