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Not sure if their models have changed, but FedEx is more focused on express delivery. UPS is broader on all package delivery.

What could be more express than prime same day or next day?

I guess you could say they are focused on retail express, where you can charge a poor schmuck an arm and a leg to deliver something overnight, instead of getting paid peanuts for Amazon, but for some reason I don't think that strategy is viable long term.

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