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The NYT is doing rather well with their paid online offering. Around 3m online subscribers.

FT is also dong well at 1m total subscribers (includes print, I believe).

I wouldn’t call either one a niche offering. Personally I paid for one paper or the other since being 16.

1: https://www.statista.com/statistics/315041/new-york-times-co...

2: https://www.reuters.com/article/us-nikkei-ft-readers/financi...




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