I also notice more easily how food is pushed on us. Food advertising is pervasive. In the city, you cannot even walk 50m without seeing a signboard enticing you to eat something. Everywhere people are eating, carrying food, talking about food. When I am in a more natural setting, thoughts about food come from within. I get hungry, and then I think about eating. If I am not hungry, I do not think much about eating (aside from having basic food security). The desire for food is not broadcast to me.